The Mission

About

Each year, Outside Lands picks a cause to champion as our annual mission. Our goal with this mission is to use the platform of the festival experience to inspire our capable, diverse Outside Lands community to collectively effect change around an issue important to them. While this is a festival-wide endeavor, The Mission, located within Hellman Hollow, is the physical locus of this effort - a place where we host non-profit organizations that pursue work on our annual cause, and other important issues, year-round.

In this election year, the Mission is thrilled to dedicate itself to the issue of Voting: registration; awareness; and participation. Often lost in partisan politics is the importance of having a voice and the power of civic participation. We want our community members to recognize their individual and collective power, to see that participation in the democratic process is an essential way to engage with the causes they care about. We believe that fans should advocate for their personal values and passions – be they education, the arts, local business, agriculture; or any of the causes championed by our community – at the national and local levels, in their every-day lives and moments of collective importance. We hope to see you at the Mission, and at the ballot box.

Non-Profit Partners

HeadCount

HeadCount is a non-partisan non-profit organization that harnesses the power of music, culture and digital media to register voters and inspire participation in democracy. Since 2004, we’ve registered over one million voters through our work with musicians like Ariana Grande, Camila Cabello, Dave Matthews Band, JAY-Z and Dead & Company, and brands like Spotify, Ben & Jerry’s and GrubHub. Our award-winning online campaigns have been seen over a billion times, while our 50,000 volunteers can be seen at more than 1,000 live events each year. We reach young people where they already are – at concerts and online – to inform and empower.

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#iVoted Concerts

#iVoted increases voter turnout by producing record-breaking events & activating entertainment venues to let fans in who show a selfie from outside their polling place or at home with a blank & unmarked ballot. Young people in the U.S. are more likely to attend live music events (63% millennials) than vote (35.6% for 18-29). #iVoted bridges this gap by meeting potential voters where they are as a data-driven organization that books the top trending artists & talent in states whose electoral margins are often decided by the size of a concert venue. With a majority BIPOC C-Suite of 100% women & overall team that's 92% BIPOC, women, non-binary or LGBTQ+, #iVoted is revolutionizing voter turnout while actively training & mentoring the next generation of leaders.

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Power the Polls

Power the Polls is a first-of-its-kind, nonpartisan initiative to recruit the next generation of poll workers to ensure safe and fair elections for all voters. When polling places close, it becomes more difficult for voters to access the ballot box. That’s why Power the Polls is working to recruit a new generation of poll workers excited to serve their communities, help their neighbors vote, and ensure safe access to the ballot box for years to come.

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Music Declares Emergency

Music Declares Emergency US is a group of artists, music industry professionals and organizations that stand together to declare a climate and ecological emergency and call for an immediate governmental response to protect all life on Earth. We believe in the power of music to promote the cultural change needed to create a better future.

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Planned Parenthood Northern California

Planned Parenthood Northern California champions healthy communities and increases access to quality health care, information and reproductive freedom by providing medical services, education, and advocacy.

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Support and Feed

Founded in 2020 by Maggie Baird, mother of Grammy Award-winning artists Billie Eilish and Finneas, Support+Feed is committed to mitigating climate change and increasing food security by driving global demand, acceptance, and accessibility of plant-based food.

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Sunset Youth Services

The mission of Sunset Youth Services is to foster long-term stability and growth in in-risk* youth, young adults, and families through caring relationships and supportive services. This goal is based on the simple belief that youth are inherently worthy of dignity and respect and have the potential to positively contribute to their communities when their real needs are met.

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Youth Art Exchange

Youth Art Exchange sparks a shared creative practice between professional artists and public high school students, furthering youth as leaders, thinkers, and artists in San Francisco.

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Multidisciplinary Association for Psychedelic Studies (MAPS)

Founded in 1986, the Multidisciplinary Association for Psychedelic Studies (MAPS) is a 501(c)(3) non-profit research and educational organization that develops medical, legal, and cultural contexts for people to benefit from the careful uses of psychedelics.

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San Francisco Parks Alliance

San Francisco Parks Alliance partners with communities and public agencies to create, sustain, and advocate for parks and public spaces that welcome and belong to everyone.

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San Francisco Recreation & Parks Department

The San Francisco Recreation and Park Department’s Mission is to provide enriching recreational activities, maintain beautiful parks and preserve the environment for the well-being of everyone in our diverse community.

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Gardens of Golden Gate Park

Gardens of Golden Gate Park connects people to plants, the planet, and each other.

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