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The Mission

Making a Difference at Outside Lands

June 18, 2024

Each year, Outside Lands picks a cause to champion as our annual mission. Our goal with this mission is to use the platform of the festival experience to inspire our capable, diverse Outside Lands community to collectively effect change around an issue important to them. While this is a festival-wide endeavor, The Mission, located within Hellman Hollow, is the physical locus of this effort - a place where we host non-profit organizations that pursue work on our annual cause, and other important issues, year-round. This year’s participants include HeadCount, #iVoted Concerts, Music Declares Emergency, Planned Parenthood Northern California, Support and Feed, Sunset Youth Services, Youth Art Exchange, Multidisciplinary Association for Psychedelic Studies (MAPS), San Francisco Parks Alliance, San Francisco Recreation & Parks Department and Gardens of Golden Gate Park.

In this election year, the Mission is thrilled to dedicate itself to the issue of Voting: registration; awareness; and participation. Often lost in partisan politics is the importance of having a voice and the power of civic participation. We want our community members to recognize their individual and collective power, to see that participation in the democratic process is an essential way to engage with the causes they care about. We believe that fans should advocate for their personal values and passions – be they education, the arts, local business, agriculture; or any of the causes championed by our community – at the national and local levels, in their every-day lives and moments of collective importance. We hope to see you at the Mission, and at the ballot box.

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