The Mission is proud to dedicate itself to activism and collective action.
July 29, 2025
Each year, Outside Lands picks a cause to champion as our annual mission, with the goal of inspiring our capable, diverse Outside Lands community to collectively effect change around an issue important to them. This festival-wide endeavor, better known as The Mission, is headquartered in Hellman Hollow, where we host non-profit organizations that pursue work on our annual cause (and other important issues) year-round. This year’s participants include HeadCount, Amnesty International, Indivisible, Run for Something Civics, Sunrise Movement Bay Area, 350 Bay Area Action, and more.
For 2025, The Mission is proud to dedicate itself to activism and collective action. In a time when stakes are high, we’re doubling down on efforts to move the needle. Whether it be protecting the planet, standing up for human rights, or demanding meaningful, lasting change, we’re encouraging folks to turn their passion into action.
So stop by, get inspired, and learn how you can make a difference.